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rabbit Elite Trail

Meet rabbit's 25 trail runners taking on the wild, pushing past limits, and embracing the adventure.

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RAD rabbit

These are our Runners and Dreamers, a diverse group of athletes who share a love of running, just like us.

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rabbit Club

We support running clubs across the country with gear, knowledge, training tips, and support as they train and race.

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Cadence Series

Stories that highlight the harmonized cadence of community.

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The Journal

Profiles, essays, and advice from our community. Read stories about our Elite Trail runners, RAD rabbits, and more.

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Dream Chaser Series

Monthly stories featuring individuals who dream on their own terms.

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Lookbooks

Photo essays that tell the story behind every collection.

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When Richard Pimentel crossed the famous blue-painted strip of pavement on Boylston Street, serenaded by a raucous crew of friends and family, he had reached the finish of not just the 2022 Boston Marathon, but of an odyssey suitable for Hollywood or Homer. His is a larger than life story, a tale full of unspeakable toil, of windswept miles along the frozen lake, icicles sprouting from his eyebrows, of long mornings on July bike paths slick with humidity, caked in the salt of his own sweat.

The Wednesday evening before, Minji invites me to Kezar Stadium in the center of San Francisco, where Miles and Ella have their Track and Field practice. Before they start, Minji and the kiddos traditionally run around the track for a warm-up. It’s a moment to be together: they talk about their days, how school went, jogging at a moderate pace (these kids are quite fast, I’d like to add.) And just as their practice gets started, it’s like the traffic session all over again: Minji looks at her watch: “I have 45 minutes.” 

She shrugs and smiles, even as her eyes well. The rabbit co-founder and owner is only minutes past the finish line of a Boston Marathon that did not go as she’d hoped, and she’s trying to process on the fly.

“I do love living in chaos,” Jill Deering laughs from her Santa Barbara home. 

Case in point, it’s one month before the 2023 Boston Marathon, and she’s juggling a day jam-packed with family activities, business meetings at rabbit, and of course, a set of fast 800s. “I decided this was going to be the year to finally…chase my longtime goal of breaking 2:45.” 

“The goal is to run forever, right? To visit new places, meet new people along the way, and continue to lose (or find?) myself in my uninterrupted thoughts.” 

Shawanna is as fast as she is passionate about increasing awareness for Black representation in the running community.
Running takes on unique forms and meanings for each of us. Beyond our goals to PR, complete our first 5k, or simply get out of the house, many of us sense deeper dreams behind our practice.
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Reusable Packaging

We at rabbit believe that the world needs better solutions to single-use packaging. That's why we now offer an alternative. It's called RePack - reusable and returnable delivery packaging.

RePack simply reduces packaging trash and saves up to 80% of CO2 emissions compared to single-use packaging.
Add a Repack to your order for $3.50 and receive your goods in a reusable, environmentally friendly packaging.

RePack is currently only available for USA based orders and shipments. Also note that orders containing hats are not eligible to be shipped in RePacks.