A NOTE FROM OUR CEO
Dear rabbit Community,
As we step into the new year, I want to take a moment to reflect on the journey we’ve shared in 2024. This has been a record year for rabbit, and we couldn’t have done it without you—our customers, our community. At rabbit, we’re more than just a brand—we’re a family of runners, dreamers, and adventurers. This year has been nothing short of incredible, and it’s all thanks to you.
Looking Back at 2024
2024 was a year of unforgettable milestones and heartfelt moments. We kicked off the year at the 2024 Olympic Marathon Trials in Orlando, Florida, where we proudly cheered our hearts out, supporting many of our rabbitELITE and rabbitCLUB members. Throughout the rest of the year, we showed up at the Boston Marathon, Chicago Marathon, and New York City Marathon, celebrating every finish line with you.
A defining moment for rabbit was the launch of our first shoe—the Dream Chaser. To say this was a learning experience is an understatement. We poured our hearts into every detail, cried through the challenges, and celebrated every win, big or small. This product marked a new chapter for our brand, and the response from our community reminded us why we took this leap in the first place.
We were also honored to serve as the official footwear and apparel sponsor of the inaugural Every Woman’s Marathon, an event that embodies the strength and resilience of women coming together to chase their dreams. We were moved as we watched over 42% of participants complete their first marathon, including one of our own colleagues.
And let’s not forget our desert adventure at the Javelina Jundred, where we cheered on incredible athletes and helped keep you cool under the Arizona sun.
These moments, big and small, reflect the heartbeat of rabbit—celebrating runners and building community wherever the road, trail, or track takes us.
Stepping Into 2025
But as every runner knows, the best finish lines are the ones that lead to new starting lines. Looking ahead to 2025, we’re beyond excited for what’s to come.
Product Updates
Get ready to fall in love all over again with your favorites—our beloved EZ collection is getting an incredible update. More comfort, more style, and more reasons to reach for it every day.
And for our trail enthusiasts: trail, trail, trail—need we say more? From head to toe (wink), expect groundbreaking innovations and new products that will take your adventures to epic heights.
Events
You can expect to find rabbit at even more events this year. To drop some clues about an exciting announcement, you’ll find us high up in the mountains for much of the summer, supporting an incredible and iconic race series. Stay tuned for more info!
We’re thrilled to announce the launch of our very own rabbit Trail Series, kicking off at Tiger Claw in May and wrapping up in October at the Javelina Jundred. Expect incredible adventures, inspiring stories, and exciting ways to join in the fun.
We’re also planning to return to the Boston, Chicago, and New York City marathons in an even more meaningful way. Expect more festivities and the community spirit you’ve come to expect from rabbit.
And next fall, we can’t wait to show up once again for the Every Woman’s Marathon, celebrating resilience, empowerment, and the strength of women coming together. If you weren’t at the inaugural race in November, this is definitely one to mark on your 2025 race calendar.
There’s just so much happening around events and community in 2025. We’re stoked to run with you, adventure with you, and celebrate the moments that bring us closer together.
Thank You
To each of you—thank you for being part of our journey. Your passion and support make everything we do possible. Here’s to a new year filled with possibility, adventure, and the miles ahead.
Let’s chase those dreams together.
With gratitude and excitement,
Monica and the rabbit crew
